Hashtags originally begun on Twitter as a way to filter and sort through the massiveness of messages. Hashtags were essentially a way to filter discussions in a simple manner which was done by clicking the hashtag to view all tweets from people on a particular topic.
Facebook is a different story as users can control what information to view in their news feeds. No one spends hours on Facebook scrolling through updates based on hashtags.
Some #hashtag #data:
- Posts with 1 or 2 hashtags averaged 593 interactions
- Posts with 3 to 5 hashtags averaged 416 interactions
- Posts with 6 to 10 hashtags averaged 307 interactions
- Posts with more than 10 hashtags averaged 188 interactions
Facebook posts with hashtags have a 0.80% median viral reach per fan, compared to 1.30% for posts without hashtags. Or in other words, using # on Facebook will hurt your social media reach.
The exceptions, if you really have to
- Avoid using hashtags when your audience is not tech savvy, and if you do, make sure to limit the number of hashtags you use in a post (max 2).
- When you want to use (/abuse) a hashtag that just went viral
- When it makes sense from a visual point of view: No More #Hashtags. On Facebook.
Data source: Social Bakers.