Hashtags originally begun on Twitter as a way to filter and sort through the massiveness of messages. Hashtags were essentially a way to filter discussions in a simple manner which was done by clicking the hashtag to view all tweets from people on a particular topic.

 
Facebook is a different story as users can control what information to view in their news feeds. No one spends hours on Facebook scrolling through updates based on hashtags.
 

Some #hashtag #data:

  • Posts with 1 or 2 hashtags averaged 593 interactions
  • Posts with 3 to 5 hashtags averaged 416 interactions
  • Posts with 6 to 10 hashtags averaged 307 interactions
  • Posts with more than 10 hashtags averaged 188 interactions

Facebook posts with hashtags have a 0.80% median viral reach per fan, compared to 1.30% for posts without hashtags. Or in other words, using # on Facebook will hurt your social media reach.
 

The exceptions, if you really have to

  • Avoid using hashtags when your audience is not tech savvy, and if you do, make sure to limit the number of hashtags you use in a post (max 2).
  • When you want to use (/abuse) a hashtag that just went viral
  • When it makes sense from a visual point of view: No More #Hashtags. On Facebook.

Data source: Social Bakers.

Hashtags Facebook The Independent Nomad

 


 
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1 Comment

  1. As I only have Facebook anyways, no Twitter, Snapchat or anything else, I can safely say, I do NOT hashtag anything. :/ But I do see a lot of people using them and have always wondered why and to find out that they aren’t as effective on Facebook……no kidding. It’s mostly the younger kids though that use it (and by younger, I mean in their 20s). Thought I was acting like an “old person”, as our 12 year old states, for not using them….but I’m okay with it. Hashtags on Facebook……too funny. Good post! 🙂

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