Snapchat is a fun messaging application for sharing moments. You can take a photo or video, add a caption or doodle, and send it to a friend or add it to your Story to share with some or all of your friends. Friends can view Snaps for up to 10 seconds and then it disappears.
Before I dive deeper into ways to use Snapchat for you business, lets have a look at some numbers:
• Number of Snapchat users: 100 million
• % of Snapchat users that produce daily content: 65%
• 8 billion video views a day
• Average amount of in-app spent per day: 30 minutes
• 76% of Snapchat users purchase products online
• Percentage of marketeers that use Snapchat: 1% (!)
• Age 18-24: 45 percent
• Age 25-34: 26 percent
• Age 35-44: 13 percent
• Age 45-54: 10 percent
• Age 55-64: 6 percent
In short, exploring Snapchat is a must when you want to reach people under 25, and up to 34. If your target audience is above that, it’s likely not worth your time and money. One single Story on Snapchat brought in a whopping 178 (!) new customers for my easypages.io startup. It took me 2.5 minutes to create and launch the “campaign”.
FIVE WAYS TO USE SNAPCHAT FOR YOUR BUSINESS
1.SHARE A STORY
The easiest way to engage on Snapchat is through the Stories feed, where you can piece together a series of images and videos to share with your followers. The limited lifespan of Snaps offers a great way to deliver a call-to-action that creates a sense of urgency and buzz. Whether you are promoting a new product, special sales, or commenting on a trending topic, your Story is where you let your Snapchat (and brand) personality shine.
2. USE FILTERS AND GEOFILTERS
Snapchat’s free filters are another means of personalizing a Snap of Story, allowing users to incorporate humorous and create elements into each image and video they share.
Snapchat recently announced the addition of On-Demand Geofilters, which allows users to design a custom image in Photoshop or Illustrator and use it as a filter. All you have to do is submit the Geofilter to Snapchat with the region you want it to appear for and the time period it should be available up to 30 days. While this a paid feature, pricing starts as low as $5, so any business can get involved in this unique branding opportunity.
3. LAUNCH NEW PRODUCTS
Much like a release party, Snapchat is a proven effective place to launch new products or services. You can encourage users to follow you by hinting at a sneak peek or major announcement on other social outlets, and make it clear that Snapchat will be the first place you can find out about it. Creating a sense of exclusivity and urgency will not only help you build up a following, but it will make the message seem that much more exciting.
4. SHOWCASE YOUR TEAM
Aside from marketing the products or services you sell, Snapchat can be a useful tool to show off your awesome team and office space. With so many companies competing for sales, those that take a more personal approach are likely to earn the trust and business of their followers over those that stick to a formal corporate strategy.
Showing who is behind the products you make and the services you provide makes you relatable and human, and that goes a long way when it comes to brand preferences and making a purchase decision.
5. PARTICIPATE IN POPULAR LIVE EVENTS
Through the “Live Stories” feature, events have become a staple for Snapchat users. Those participating in events can submit their own pictures and videos to the designated Story, and a team at Snapchat will go through the submissions and string together a video sequence. User-generated content allows engagement between those who are at the event and those who aren’t, but are still interested in following what is going on.
All different types of events are taking part, including music festivals like Lollapalooza, sorting events like College Gameday and the FIFA World CUP, and others like the New York Fashion week.
Snapchat continues to grow and evolve. Using Snapchat in your business can increase community engagement and brand awareness through innovative marketing campaigns. It strikes me once again how many so called marketeers do not know about Snapchat and the power it holds for many of their customers. Check it out!